Oh, Travis Tae and Michel Tuan Pham, "The Liberating Engagement Theory of Consumer Fun" - Journal of Consumer Research
Oh, Travis Tae, Michel Tuan Pham, and Kamel Jedidi, "The Makeup of Brand Character: A Field Data Analysis of Consumer Responses to 7,000 Brands over 20 Years" - revision invited at Journal of Marketing
Wilcox, Keith and Travis Tae Oh (equal contribution), "Do Altruistic Individuals 'Share' More Content on Social Media?" - manuscript in preparation for submission
Select Research in Progress
Oh, Travis Tae, Blaine Horton, Melanie Brucks, and Sheena Iyengar, "The Experience of Creativity" (data collection in progress)
Oh, Travis Tae and Michel Tuan Pham, "On the Engineering of Fun: Activating Liberation Increases Consumer Fun" (3 studies completed)
Oh, Travis Tae and Jeunghyun Kim, "Effects of Livestreaming on Video Games: Evidence from Twitch and Steam"