Hi there, I am an Assistant Professor of Marketing at the Sy Syms School of Business, Yeshiva University. Prior to joining Yeshiva, I completed my PhD in marketing at Columbia University. Before stepping into academia, I worked as a market research analyst and sales manager for an agricultural equipment company in the US.
My research primarily examines the underlying psychological processes and meanings of consumption experiences, with a focus on conceptualizing and investigating fun in people's lives. Broadly, I'm interested in clarifying discrete psychological concepts related to consumer fun and how those constructs impact subsequent consumer judgment and behavior.
Another related, yet distinct, line of my research interests is on analyzing large datasets to understand consumers' perceptions of brands, and marketing effects related to the video gaming industry.
For more information, please visit my research page or refer to the CV.
I also write for the Psychology Today.